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Behind the brand: Emile et Ida

photo créatrices emile et ida


Het  eerste interview in een reeks van meerdere "Behind the brands" is met de eigenaresses en oprichters van Emile et Ida: Delphine (r) & Céline. Ken je Emile et Ida, het fantastische merk uit Parijs? Het bewijs dat een Frans gevoel voor stijl  te koop is...

Emile et Ida komt rechtstreeks uit Parijs en combineert rock moeiteloos met romantisch. En vintage maar al te graag met trends. Typisch Emile et Ida? Grappige prints met snor of strik, stoere retro prints of verfijnde Liberty stoffen, vesten om in te wonen en hier en daar een lekker statement in kleur.

1. Who's behind Emile et Ida?

We are 2 friends, founders of emile et ida : Delphine Papiernik and Céline Kadara. We met 25 years ago…

Delphine Papiernik : Since the beginning of the story of emile et ida, I don’t have a lot of time for hobby… But by favourite hobby’s is travelling all over the world and discover new places, new people, new shops and news books,…with my friends and my family. I have 2 daughters: Roxane and Natasha and I try to have good times with them, specially during holidays.

I like to discover and I don’t like “routine”.

2. Whats your daily routine at Emile et Ida?

The daily routine at Emile et ida is difficult to describe because it depends of the period of the year . At this moment, it is the most busy one because at the same time we have to : deliver the clients for SS15, prepare the professionals fairs, enter the orders for winter 15 and create the new summer 16 collection. 

3. How do you get inspired?

Inspiration comes from everywhere : travels, press, movies, books, … We particulary like vintage clothes and furniture , specially “ 50” for the boy and more 19 e pour the girls

4. What are trends this spring/summer?

Spring Summer 2015 , emile et ida celebrates its 5 years anniversary. A quite fun season with a mix of basics colors like blue marine and white and with more “sweet”, and acidulated ones like orange, yellow, pink ones. Season will be “happy” and “magic” with the design and the prints both playfull and poetic.

5. What do you think is a must have this season?

Everything with colours like melon and lucide green and Ice cream prints






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